Hit them with your best shot

Recently, I was interviewed by Corporate and Incentive Travel Magazine on the subject of integration within marketing for events:

http://www.themeetingmagazines.com/index/Default.aspx?tabid=1097

Within every event, Marketing plays a critical role and while social media is changing the way we market, ignoring the other channels that are available to you can have an impact on whether or not your marketing campaign succeeds. The hallmark of a truly successful campaign centers around a strategy that can bring together multiple channels such as direct mail, e-mail, web advertising and social media to bring multiple people to your business; whether through an event or otherwise.

How do you bring people to your event or build a ‘buzz’ about your business through marketing integration?